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About Franz

 

Creating a better life through craftsmanship.

 

In May 1876, at the Centennial Exposition in Philadelphia, German engineer Franz Reuleaux, known as the “Father of Kinematics,” openly acknowledged that German products at that time were of poor quality. He also criticized the industrial mindset of pursuing low prices and imitation.

 

His honest words awakened German industry. Taking advantage of national unification and the Industrial Revolution, German companies began to focus on technological innovation, practical craftsmanship, and continuous product improvement. Eventually, “Made in Germany” transformed from a label associated with imitation into a global symbol of precision, reliability, and quality.

 

In many ways, today’s “Made in China” is experiencing a similar transformation. China is moving from being a manufacturing power in scale to becoming a manufacturing power in quality. In this important stage, what we need is not only advanced technology and craftsmanship, but also the spirit behind German manufacturing.

 

Franz deeply understands this philosophy. While studying German elevator technology and advanced management methods with nearly a century of history, Franz has also brought together a core team with more than 15 years of experience in German elevator technology.

 

With the spirit of German craftsmanship, Franz is committed to creating high-quality home elevators for villas and private residences, opening a new chapter in China’s home elevator industry and paying tribute to the legacy of Franz Reuleaux through outstanding products and reputation.


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Franz International Elevator Expo Day 1 A Dazzling Debut, Driven by Safety, Aesthetics, and Strength

Franz International Elevator Expo Day 1 | A Dazzling Debut, Driven by Safety, Aesthetics, and Strength

China International Elevator Expo 2026 · Guangzhou

On May 20, 2026, the much-anticipated China International Elevator Expo grandly opened in Guangzhou. As a renowned brand in the villa home elevator sector, Franz captured the spotlight from day one, drawing sustained crowds to its booth. With innovative aesthetic design and proactive safety technology as its twin engines, Franz is redefining the new standard for premium villa home elevators.


01. A Peak Debut — Setting a New Benchmark in Design Innovation

At this expo, Franz unveiled four innovative products: the FT curved panoramic sightseeing elevator, the latest S-PRO platform elevator, the S-PC commercial platform elevator, and the E-PLUS platform elevator with wall enclosure. From design to color schemes, each model boasts distinctive highlights, setting new trends in the industry.


In terms of exterior design, the sightseeing elevator features a fully curved, edge-free cabin that delivers a remarkably soft visual impression; the S-PRO dazzles with vibrant orange tempered glass, instantly capturing attention; the S-PC demonstrates Franz's mastery of extreme space utilization and its all-aluminum high-strength structural frame; the E-PLUS incorporates a concealed labyrinth design with clean, aesthetically pleasing swing doors and flexible adaptability.


In color coordination, Franz has also made bold creative strides: the sightseeing elevator presents a warm champagne gold finish; the two S-series models feature a tech-forward silver-white paired with colorful glass lighting effects; the E-PLUS combines imperial purple framing with pepper white—a striking contrast that exudes elegance and distinction. These avant-garde design aesthetics drew numerous visitors, making Franz's booth one of the expo's undeniable highlights.



02. Proactive Safety — Live Demonstrations in Action

Safety is the ultimate luxury in villa home elevators. Franz brought this philosophy to life through on-site presentations and live demonstrations.

Inside the static display cabin, Franz showcased its core technologies—including contactless call-on-demand, millimeter-wave radar monitoring, active child-lock, smart lighting control, and IoT connectivity. Through realistic simulations of abnormal scenarios such as prolonged occupancy, falls, entrapment due to malfunction, and unattended children entering the cabin, Franz demonstrated how its system detects anomalies, initiates emergency responses, and manages post-incident procedures—marking a decisive shift from passive protection to proactive guardianship. The application of Franz's latest technologies underscores the home elevator industry's evolution toward smarter, safer, and greener solutions.



03. Engaging with Industry Leaders — The Art Salon Experience

Beyond the elevator test-ride experience, the Design Art Salon emerged as another unmissable highlight at Franz's booth. Renowned designer Zhu Boyang, along with top self-media influencers including Dabing, Yufan, and Suna, graced the salon and shared their insights on future design directions and evolving artistic philosophies.

Their compelling presentations ignited lively engagement from the audience. Thought-provoking discussions, intellectual exchanges, and design showcases progressively elevated the salon's atmosphere to new heights.



04. Signings Abound — Expanding the Business Horizon

A grand partnership signing ceremony served as both a testament to the expo's success and a strong vote of confidence in the Franz brand.

Franz officially signed a partnership agreement with the Guangzhou Design Week Red Cotton Design Award, becoming a partner of the "Most Beautiful Luxury Residence Award"—laying a solid foundation for future collaboration.

In addition, Franz signed multiple new distributor agreements, sharing commercial opportunities with partners in this favorable market climate. Partners from Nantong and Ningbo expressed their commitment to expanding from key points to broader regional coverage. Meanwhile, overseas partners from Russia and Vietnam shared successful local case studies and operational insights, reinforcing confidence in the collaboration and demonstrating Franz's robust capability in global expansion and deep-rooted market cultivation.